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Customer
Experience Management(CEM) This month I have been testing the effectiveness of creating a sound customer experience through customer service oriented emails. I am not using any CRM tools like Seibel, Right Now, Oracle etc... I do not know what the customer bought, what they are thinking about buying or if they are upset at the company. I am using some of the methods I was taught in offline sales and customer management. I worked at Circuit City, Rooms To Go, Brandsmart and City Furniture. I was a top 10 salesmen and in management. I had excellent training in Customer Service Management especially with Circuit City and City Furniture. I experienced
success with a short email I wrote to customers who had been called
by salesmen repeatedly. These customers initial contact was from
filling out a form on the Internet. These were not customers who
clicked on a pay per click text ad. They were from standard or organic
search. Standard search customers has proven to be a higher revenue
customer in every research that has been done. But why do companies
and individuals still shy away from creating standard search engine
marketing campaigns. Search
engine marketing is the art and science of achieving high rankings
in search engines and directories based on their dynamics and ever
changing search algorithms. Search engine marketers use proven techniques,
methodologies, technology, software and experience to gain search
engine visibility. Search engine marketing starts at understanding
the clients target audience and marketing goals. -
A $39 submit to 1500 search engines solution Although
no single marketing strategy is sufficient to build a long-term
business plan, when it comes to the Internet, ranking high in the
search engines searches is the Number 1 place to start. There is
no sense even attempting to do business online if no one can find
your web site. -A
SEO HTML Editor Everyday
millions of people use search engines looking for product or services
to buy. If your website is not in the top 20 searches you are losing
valuable customers and revenue. CyberAtlas reports
that 56 percent of Internet users don't bother looking through more
than two pages of results on search engines. The fact is your competitors
who are in the top 20 are taking your customers and revenue. The
smartest marketing campaign a company with marketing intelligence
can create is Search Engine Marketing. The importance of search
engine marketing is paramount to your website's long term growth,
increased revenue and competitive advantage. Many
companies feel the best way to gain traffic to a website is through
TV, Magazine or Banner Ads but that is far from true. The
Meta-Group (Business Intelligence) reported that search
engine marketing is the best way to gain traffic to your website. •
Targeted Traffic What
are the challenges of a search engine marketer? If you search for
almost any keyword phrase there will be between 50,000 and 200 million
keyword results. A SEM's goal is to get your website ranked in the
top 20 in these searches. Everyday there are 1 million new websites
added to search engines that a SEM has to contend with. In addition
search engines constantly upgrade their search technology for better
more accurate user searching. Hence, these changes affects the algorithms
of website rankings and create additional challenges. Similarly
directories change guidelines for user search usability. SEM's have
to make quick adjustment sometimes daily to keep pages ranked. It
takes up to 3 months to get ranked in some of the top search engines.
No two search engine search algorithms are the same. This means
each search engine has their own individual methodology of ranking
websites. This uniqueness makes search engine marketing extremely
challenging. Back in the day you could bulk submit to search engines
and get a top 20 ranking. Now search engines have their own technology
that bans this type of submission and can potentially ban a website
for life. SEM
is one of the best investments for marketing your site on the Internet.
The top research companies have reported this information for years.
So please make sure you create a sound lifetime strategy for SEM.
I guarantee you will find it one of the most cost effective ways
to reach your goals. Attn Trent Partridge
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